We are going to share some of the most recent and powerful Facebook marketing secrets that you absolutely need to be aware of in order to use the advertising engine on Facebook efficiently.
Mark Zuckerberg’s brainchild and the world’s third most popular website, Facebook, is one of the most popular social media platforms. Do you know that Facebook has more than 2.61 million active users?
These millions of users make it a great marketing tool and one of the best marketplaces. Online businesses have reached new levels because of Facebook’s high reach and growth ratio. Similar to Instagram, Facebook has a business profile feature to help brands excel. However, many businesses still buy Facebook followers to get more engagement on Facebook.
This feature offers business owners multiple facilities. Let us understand how it has helped transform the business space and what some of the most powerful Facebook marketing strategies are.
Why Facebook Marketing?
Let us first have a glance at some facts about Facebook.
- There are more than 1.49 billion daily active users.
- Every day, Facebook adds approximately 500000 new users.
- 68% of US adults use Facebook.
- An average user spends at least 20 minutes on the app every day.
Given the data above, imagine how many potential customers you can attract at the ease of your home. Even if half of the users see your advertisement and maybe half of them visit your website, imagine the amount of engagement generated.
However, it can be tough to get more engagement on Facebook when there are other competitors who tend to get Facebook followers.
Facebook has introduced numerous paid features to go along with the free ones. With such a large user base and multiple paid and unpaid features, especially for conducting online business, Facebook has huge potential as a marketing tool.
5 Effective Facebook Marketing Secrets and Strategies
This part of the article will introduce you to some of the lesser-known or underestimated features of Facebook that are central to Facebook Marketing.
1) Quantity as well as quality
The well-known saying has been, “quality over quantity,” but that is not the case for Facebook marketing. If you have a business profile on Facebook, you need to be active and post frequently. It could be anything from new sales, products, behind-the-scenes teasers, user-generated content, etc. Simultaneously, you cannot afford to compromise on the quality. With the improvement in technology and high investment by entrepreneurs, low-quality images are off-limits.
Only high-quality images can make the right impact on the audience. It is because Facebook, despite being decade-old, is a highly visual platform. As a result, you need to be consistent with posting to get a higher SEO rank and visibility and post high-quality images and videos.
Another reason high-quality images are essential is that they reflect your product in the best way possible. They highlight the features and bring out the details. An attractive product will get more engagement on Facebook.
2) Use the Audience Insights Feature
For those new to the term, please do not confuse it with Instagram’s insight feature. Audience insight features a different set of features for the users. It helps understand the target audience’s activity and the latest trends they are following. This option is under the Ads Manager tab.
Audience insight gives you an insight into the following information about your potential customers:
- If they operate a Facebook via mobile or PC,
- geographical and linguistic information
- Demographic information
- their purchasing behavior
Using this information, you can construct your marketing strategy accordingly. You can even make changes to the landing page of your website to give the consumers a good user experience.
3) Custom Audiences on Facebook
It is another excellent feature of Facebook that has made business owners’ lives easier. A Facebook custom audience is the group of consumers that reached your website from Facebook advertisements.
If you still do not understand the function, take this example. If I spot a protein shake advertisement while scrolling through Facebook, I will not click on it because I like my Subway with a lot of cheese, ham, and sauces. However, if it’s about a new pizzeria in town, I’ll check it out. It conveys my interest in a particular niche. As a result, I am the right target for the specific pizzeria owner as I have conveyed my interest by checking out their website.
You can, therefore, use Facebook’s custom audience feature similarly to get more engagement on Facebook.
4) Design Your Sidebars
Place yourself in the customer’s shoes and think of the possible doubts they might have while visiting your Facebook page. Now take those doubts and create custom sidebars for them.
It serves the dual purpose of improving the user experience on your website and offering a solution to all their doubts.
When potential customer already has their doubts answered, they develop greater loyalty toward your brand.
Your sidebars can read as-
- Take a trial
- visit offline store
- How are shipping expenses calculated?
- How to activate the first order discount
5) Use the Conversion Tracking Feature
This tool is for calculating whether your Facebook ads are serving their purpose or not. If you have published Facebook ads for your brand to increase sales, this feature will help you monitor if the ads are paying off or not.
In other words, it helps you calculate the return on investment (ROI).
Analyzing the result, you can decide if you want to proceed with the current Facebook strategy or improvise a new one.
Different Facebook users have different browsing habits. Some are here for the news, others for sharing pictures or entertainment. These factors are also crucial when constructing your Facebook marketing strategy.
If one uses the right mind and creativity, Facebook has a lot to offer. However, you must always aim for organic traffic and not buy Facebook followers. Organic traffic will bring you long-term growth and engagement. Tapping into the lesser-known features of Facebook, like the ones mentioned above and many more, also helps you increase your visibility and reach on Facebook.
So what do you think of these powerful Facebook marketing secrets? Please let us know in the comments and don’t forget to share it with others on social media websites.